Pic’s peanut butter world
Welcome to the home of all things Pic’s in sunny Whakatū Nelson, NZ. All our tours require a booking.
Roll up to Pic’s Peanut Butter World, where we make the good stuff. Thousands of fine people have visited us, and you should too.
Our expert Peanut Butter Tour Guides will take you behind the scenes. See how the finest Hi Oleic peanuts are roasted in Roasting Matilda, our 15-metre oven, then squished into Pic’s Peanut Butter—once for Crunchy, twice for Smooth. Take in the smell of fresh roasted peanuts and follow their journey from start to jar.
There’s plenty more to enjoy:
- Enjoy a tasting of all our delicious spreads
- Discover the history of peanut butter and Pic’s story
- Meet Pic himself (if he’s not off spreading the peanut butter gospel)
- Grab a bite at PC Eatery (our on-site cafe)
- Pick up a jar (or two) and exclusive merch in our shop
Important tour stuff:
Pic’s Peanut Butter World
49 Saxton Road, Stoke, Nelson 7011
Mon–Fri: 8:30 AM–4:00 PM
Weekends and public holidays: Closed
Duration: One hour (includes tastings)
Not suitable for anyone with peanut allergies!
PC Eatery closes at 2:30 PM
(kitchen closes at 1:45 PM).
Roll up and roast up
It’s more fun than you can shake a peanut-butter-covered spoon at
See, smell, and taste how Pic’s Peanut Butter is made
Grab a bite at PC Eatery, our on-site café
Pick up a jar and your exclusive Pic’s merch
pic's peanut butter factory tour
We can’t wait to show you around!
Join our tour guides Rosey, Tania, and Mere for an hour of good stuff. From a behind-the-scenes look at our factory to delicious tastings.
A few things to know:
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Bookings are essential (spaces fill up fast)
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Tours are great for adults and kids but not suitable for anyone with peanut allergies
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This is a working factory, so you’ll receive a health and safety briefing
- Arrive early, our car park is often fuller than your fresh jar of peanut butter
We’re looking forward to seeing you!