TEAM HONEY OR TEAM CHILLI?
Some decisions are harder than others.
Pic's Honey Peanut Butter is made with South Island bush honey. Our Chilli Peanut Butter? That's what happens when we get together with our mates at Pepper & Me.
But both start with our fresh-roasted peanut butter, so you're already winning. The only tricky bit is deciding which jar to open first.
Hot & fresh!
here for a good time, not a long time.
From 24-27 July, head to Wigmore Deli for the limited-edition Pic Me Sando: crispy seasoned tofu, crunchy slaw, fresh mint and our new Chilli Peanut Butter whipped into a satay sauce.
Wash it down with an Allpress cold brew topped with our new Honey Peanut Butter cold foam, and be among the first to taste two brand-new Pic's products before they hit supermarket shelves next month.
We can't help you file your taxes. But, we're really good at peanut butter.
Pic's Peanut Butter, that is. Founded by Pic Picot in a shed in sunny Whakatū Nelson, and still made here today - just with slightly more peanuts and a lot more fans.
Come for the world's best peanut butter, stay for the factory tours, recipes, merch, and the odd story about how we're trying to do right by the planet.
Spread yourself around. You're going to like it here.
Come and visit Pic’s Peanut Butter World!
In Whakatū Nelson? Come see where Pic’s Peanut Butter is made. Smell the roasting peanuts, taste your way through the factory, and join the 37,000 visitors who have been through so far. Book a tour, grab a bite at PC Eatery, and pick up treasures for the kids, the dog, and grandma.
Check out our opening hours here.