Peanut butter goes pocket-sized.
Meet Pic’s Peanut Butter SHOTS. All the peanut buttery goodness you know and love, now squished into handy little 18g packs.
Smooth or Smooth with South Island bush honey, they’re made to go where the jar doesn’t. Chuck one in your handbag, lunchbox, running pack, glovebox or tramping bag. Or keep one handy for the 3pm desk drawer raid.
Squish. Rip. Eat. Just a handy hit of peanut butter protein, ready to go when you are.
TAKE ME SHOPPINGKia Kaha Te Reo Māori
Pata Pīnati Kakukaku
We’re delighted to celebrate our Te Reo Māori label edition, available exclusively at our Whakatū Nelson store or online at picspeanutbutter.com.
Thea Ceramics x Pic's Peanut Butter Flat white tumbler - Tōrea pango
In celebration of Pic's Pata Pīnati and Te Wiki o te Reo Māori, we've teamed up with Māori owned Thea Ceramics - makers of contemporary, hand-thrown ceramics intended for everyday use.
Pic's Pata Pīnati T-Shirt
Our Pata Pīnati Kids T-Shirt celebrates te reo Māori, Pic’s style. Made for little peanut butter lovers, it’s a fun way to get Pata Pīnati out of the pantry and into everyday life.
A little more reo with your toast
This Te Wiki o te Reo Māori, we’re celebrating with something to read over your toast. Our Pata Pīnati brochure is packed with simple peanut buttery phrases and everyday te reo Māori to help bring a little more reo to the breakfast table. And throughout September, we’re popping one into every online order. A small way to kōrero, learn and get stuck in.
We can't help you file your taxes. But, we're really good at peanut butter.
Pic's Peanut Butter, that is. Founded by Pic Picot in a shed in sunny Whakatū Nelson, and still made here today - just with slightly more peanuts and a lot more fans.
Come for the world's best peanut butter, stay for the factory tours, recipes, merch, and the odd story about how we're trying to do right by the planet.
Spread yourself around. You're going to like it here.
Come and visit Pic’s Peanut Butter World!
In Whakatū Nelson? Come see where Pic’s Peanut Butter is made. Smell the roasting peanuts, taste your way through the factory, and join the 37,000 visitors who have been through so far. Book a tour, grab a bite at PC Eatery, and pick up treasures for the kids, the dog, and grandma.
Check out our opening hours here.