TEAM HONEY OR TEAM CHILLI?
Honey Peanut Butter and Chilli Peanut Butter have arrived.
Whether you're into golden, honey-soaked comfort or savoury chilli heat that sneaks up on you, we've got a jar with your name on it.
Choose Your Side
Whether you're into golden, honey-soaked comfort or savoury chilli heat that sneaks up on you, we've got a jar with your name on it.
We can't help you file your taxes...
But, we're Really Good at peanut butter.
Pic's Peanut Butter, that is. Founded by Pic Picot in a shed in sunny Whakatū Nelson, and still made here today - just with slightly more peanuts and a lot more fans.
Come for the world's best peanut butter, stay for the factory tours, recipes, merch, and the odd story about how we're trying to do right by the planet.
Spread yourself around. You're going to like it here.
Come and visit Pic’s Peanut Butter World!
In Whakatū Nelson? Come see where Pic’s Peanut Butter is made. Smell the roasting peanuts, taste your way through the factory, and join the 37,000 visitors who have been through so far. Book a tour, grab a bite at PC Eatery, and pick up treasures for the kids, the dog, and grandma.
Check out our opening hours here.