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Peanut butter goes pocket-sized.

Meet Pic’s Peanut Butter SHOTS. All the peanut buttery goodness you know and love, now squished into handy little 18g packs.

Smooth or Smooth with South Island bush honey, they’re made to go where the jar doesn’t. Chuck one in your handbag, lunchbox, running pack, glovebox or tramping bag. Or keep one handy for the 3pm desk drawer raid.

Squish. Rip. Eat. Just a handy hit of peanut butter protein, ready to go when you are.

TAKE ME SHOPPING
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We can't help you file your taxes. But, we're really good at peanut butter.

Pic's Peanut Butter, that is. Founded by Pic Picot in a shed in sunny Whakatū Nelson, and still made here today - just with slightly more peanuts and a lot more fans. 

Come for the world's best peanut butter, stay for the factory tours, recipes, merch, and the odd story about how we're trying to do right by the planet.

Spread yourself around. You're going to like it here.

Welcome to Pic's Peanut Butter World

Come and visit Pic’s Peanut Butter World!

In Whakatū Nelson? Come see where Pic’s Peanut Butter is made. Smell the roasting peanuts, taste your way through the factory, and join the 37,000 visitors who have been through so far. Book a tour, grab a bite at PC Eatery, and pick up treasures for the kids, the dog, and grandma.

Check out our opening hours here.