Community
We give back to our community because you lot are why we’re here
In a nutshell, Pic’s Peanut Butter has always backed Really Good people doing Really Good things. In 2021, we put out a new label—a Really Good Peanut Butter For A Really Good Cause. It was our way to fundraise for Big Brothers Big Sisters and spread the word about the awesome work they do for kiwi kids. Bit of a lightbulb moment for us (scroll down to read more about it).
Now, each week, a Pic’s Peanut Butter Maker picks a Really Good cause for us to support. Sometimes they pick two. We haven't done three yet, but if we’re not spread too thin, we’re in. We’re keen to help however we can, whether it’s goody bags, lunch shouts, competitions, raffles, or simply helping to get the word out there.
Got something Good we could help with?
In 2024, we donated over $25,000 plus nearly 10,000 jars of Pic’s Peanut Butter. Whether it’s a school feeding tamariki every morning, a knitting club holding a raffle, or a big organisation doing Really Good things, we’re here to give for good.
Spreading the love one story at a time
We want to help get more eyeballs on the amazing things you do. Scroll down to check out some of the ongoing relationships we’ve built with people doing Really Good things.
Big Brothers Big Sisters
A recent study found that 98% of mentored youth report making better life choices. That sounds Really Good to us!
It’s one reason why, since 2010, Pic’s has supported Big Brothers Big Sisters Nelson-Tasman, starting as a mentor himself. Now a key sponsor, Pic’s Peanut Butter has donated over $100,000 to the cause, including $50,000 raised through special-edition jars.
The organisation pairs young people with mentors, supporting over 3,500 Kiwi kids through professional matches with volunteer tuakana. Founded in Whakatū Nelson 25 years ago, they now operate across 12 regions in New Zealand, igniting potential, building resilience, and providing hope.
Big Brothers Big Sisters National Operations Director, Chelsea Routhan, says Pic’s generosity and kindness make him an amazing role model. His support has helped the programme reach more kids, employ more staff, and train more volunteers.
The Brook Waimārama Sanctuary
We’ve proudly supported Nelson’s Brook Waimārama Sanctuary since 2008, donating over $40,000 to their conservation work. Much of this comes from our jar return scheme, which funds monthly donations for every jar returned at Nelson’s Saturday market or Pic’s Peanut Butter World.
Just 10 minutes from Whakatū Nelson, this 690-hectare eco-sanctuary, surrounded by a 14.4-km predator-proof fence, is the largest of its kind in the South Island. Established in 2004, the Sanctuary began reintroducing native species in 2021, including tīeke (South Island saddleback) after 120 years and the critically endangered kākāriki karaka (orange-fronted parakeet).
With fewer than 400 kākāriki karaka left in the wild, the Sanctuary provides a vital safe haven for these taonga species to breed and feed. Chief executive Ru Collin says Pic’s Peanut Butter is even their go-to bait for pest detection—it’s irresistible to the critters they’re working to keep out!
Department of Conservation and local trappers
When peanut butter or leftovers don’t meet our standards, we put them to Really Good use. Rats and possums love peanut butter, so we donate leftovers to help protect Aotearoa New Zealand’s environment by supporting predator control efforts.
Currently, we’re supplying bait to 244 trappers and groups across the motu.
Whenua Iti
Whenua Iti is all about getting tamariki out of the classroom and into the great outdoors. Through hands-on educational programmes across Te Tau Ihu Top of the South, they challenge students to problem-solve, connect with nature, and learn more about themselves and others.
It’s about more than just the outdoors—these experiences inspire tamariki to make positive changes in their lives and communities. With their nature connection programmes, Whenua Iti has given 1000 tamariki each year the chance to explore, learn, and have a lot of fun along the way.